“The way you live in your home and the way you market and sell your house are two different things”

– Barb Schwarz, The Creator of Home Staging Keep

- Who We Are -

Design Refinement Group is a premier home staging and design company in Sarasota County catering to home sellers and realtors who are looking for a competitive edge in selling real estate properties. We specialize in transforming properties into sophisticated, luxurious homes that will impress any discerning home buyer. Founded in 2014 by Diana Cloud, we have staged homes from Boca Grande to Anna Maria Island. If you are looking to sell, let us assist you in selling your home faster and for top dollar with our staging services. If you are looking for design assistance, we at DRG are ready to assist you in realizing the vision you have always had for your home.

- Meet Your Team -

Our team members are proven to deliver your design and home staging needs.
We’ll work closely with you to ensure your goals are met.

Diana Cloud

Owner | Lead Design Consultant and Stager

Diana Cloud is an accomplished designer with extensive experience, impeccable taste, and timeless style. Having key involvement in the building of over 30 homes, she understands the design process from the ground up. She began applying her knowledge and experience in to staging work in 2014 with the opening of her Design Refinement Group business. She is recognized in the community for her trained eye for quality and ability to execute various styles of design. As a Florida native, Diana appreciates the Florida lifestyle and knows how to infuse that into all of her work through special attention to detail in furnishings, textiles, and art. Diana understands the sales process well and knows how to create inviting spaces to help buyers see the possibilities and sellers see how to market the space inside their homes. She is known for her ability to transform any place into a desirable space with her signature aesthetic and personal touches.

Currently living in Sarasota, Diana is a world traveler, active skier, and accomplished cook. When not working, she enjoys reading and spending time with her three amazing grandchildren and precious puppy, Ollie.

Alexandra Tibbe

Staging Specialist

Alexandra is a graduate of the prestigious Ringling College of Art and Design and has applied her design skills and knowledge to the film industry for the last decade as a set decorator and prop stylist on commercials, television and films. She has an eye for tasteful, discerning design and sees the potential transformation in any home or project. When not working, Alexandra enjoys spending time with her family, friends and cats.

Carol Potter

Warehouse Manager | Staging Specialist

Carol has over 20 years of experience in assisting with staging and designing homes nationwide. She has a unique perspective on design and an unparalleled talent to organize anything. She is a valued member of the team and brings knowledge, enthusiasm and perseverance to any project. In her spare time, she enjoys thrifting for hidden treasures and spending time with her cat, Lovey. 

Looking for a quick home sale?

Are you looking to sell your home quickly in this market? Data shows that staging and designing your home quickens the sale cycle. Contact our team and schedule a consultation today!